Freimuth Vicki S
Department of Speech Communication, Grady College of Journalism and Mass Communication, University of Georgia 30333, USA.
Health Commun. 2006;20(2):141-8. doi: 10.1207/s15327027hc2002_5.
This article describes 5 communication challenges faced by the author as she managed the communication response by the Centers for Disease Control and Prevention to the anthrax attacks of 2001: communicating uncertainty, selecting credible spokespersons, collaborating with other organizations, satisfying a competitive 24/7 media, and speed. The lessons learned in responding to these challenges led to profound changes in the way communication was organized in the agency. These changes are described within the framework of chaos theory.
本文描述了作者在管理美国疾病控制与预防中心对2001年炭疽袭击事件的沟通应对时所面临的5个沟通挑战:传达不确定性、挑选可信的发言人、与其他组织合作、应对全天候竞争激烈的媒体以及速度问题。应对这些挑战所吸取的经验教训导致该机构在沟通组织方式上发生了深刻变化。这些变化在混沌理论的框架内进行了描述。