Pudel V, Ellrott T
Universität Göttingen, Göttingen.
Bundesgesundheitsblatt Gesundheitsforschung Gesundheitsschutz. 2004 Aug;47(8):795-800. doi: 10.1007/s00103-004-0881-9.
Fifty years of nutrition information and education did not reach their goals. Nutrition-dependent diseases, obesity, and misinformation are still increasing. Cognitive information about nutrition does not induce changes in primary emotion-controlled eating habits. Better knowledge of nutrition on the part of consumers mainly activates their bad conscience when they rate their own eating habits. Future prevention campaigns, which clearly address consumer needs using social marketing principles, will be better able to change eating behavior.
五十年的营养信息与教育并未实现其目标。依赖营养的疾病、肥胖及错误信息仍在增加。关于营养的认知信息并不会引发受基本情绪控制的饮食习惯的改变。消费者对营养知识的更多了解，在他们评价自己的饮食习惯时，主要是激发了他们的愧疚感。未来运用社会营销原则明确满足消费者需求的预防活动，将更有能力改变饮食行为。
