Cianciara Dorota, Przewłocka Teresa, Miller Maria
Zakład Promocji Zdrowia Państwowego Zakładu Higieny, Warszawa.
Przegl Epidemiol. 2004;58(2):391-8.
The viewing figures of 36 unpaid TV health programs was assessed: the number of viewers, their socio-demographic status and interest in specific program. Between June 1998 and June 1999, non commercial TV health programs reached 0.7% to 7.6% TV audience, no more than 2,700.000 viewers per program. Programs broadcasted in evenings and winter time had more viewers. The audience consisted usually of: women, retired persons, rural inhabitants, persons with basic educational background. Pensioners were interested in every program, women in majority. Students, blue-collar workers and men were censorious and appreciated some programs only.
对36个非付费电视健康节目的收视情况进行了评估:观众数量、社会人口统计学特征以及对特定节目的兴趣。1998年6月至1999年6月期间,非商业性电视健康节目覆盖了0.7%至7.6%的电视观众,每个节目观众不超过270万。在晚上和冬季播出的节目观众更多。观众通常包括:女性、退休人员、农村居民、具有基础教育背景的人。退休人员对每个节目都感兴趣,女性占大多数。学生、蓝领工人和男性则较为挑剔,只欣赏某些节目。