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校园烟草问题:加拿大高等院校中的烟草行业营销与烟草控制政策

Tobacco on campus: industry marketing and tobacco control policy among post-secondary institutions in Canada.

作者信息

Hammond D, Tremblay I, Chaiton M, Lessard E, Callard C

机构信息

Department of Psychology, University of Waterloo, 200 University Avenue West, Waterloo, Ontario N2L 3G1, Canada.

出版信息

Tob Control. 2005 Apr;14(2):136-40. doi: 10.1136/tc.2004.009753.

DOI:10.1136/tc.2004.009753
PMID:15791024
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC1748017/
Abstract

OBJECTIVE

Post-secondary institutions provide a unique opportunity to implement and evaluate leading edge tobacco policies, while influencing a key group of young adults. To date, however, we know little about the tobacco control environment at post-secondary institutions outside the USA.

DESIGN

Telephone surveys were conducted with campus informants from 35 post-secondary institutions in Canada to evaluate tobacco control policies and the presence of tobacco marketing on campus.

MAIN OUTCOME MEASURES

Tobacco marketing on campus, tobacco control policies, and attitudes towards tobacco control.

RESULTS

The findings indicate that tobacco marketing is prevalent among post-secondary institutions in Canada. Every university and half of all colleges surveyed had participated in some form of tobacco marketing in the past year. Among universities, 80% had run a tobacco advertisement in their paper and 18% had hosted a tobacco sponsored nightclub event. Tobacco control policies varied considerably between institutions. Although several campuses had introduced leading edge policies, such as campus wide outdoor smoking restrictions and tobacco sales bans, there is a general lack of awareness of tobacco issues among campus decision makers and fundamental public health measures, such as indoor smoke-free policies, have yet to be introduced in many cases.

CONCLUSIONS

Post-secondary institutions in Canada remain tobacco friendly environments. Without increased direction and support from the public health community, post-secondary institutions will continue to lag behind, rather than lead current policy standards.

摘要

目的

高等院校提供了一个实施和评估前沿烟草政策的独特机会,同时影响着关键的年轻成年人群体。然而,迄今为止,我们对美国以外的高等院校的烟草控制环境知之甚少。

设计

对加拿大35所高等院校的校园信息提供者进行了电话调查,以评估烟草控制政策以及校园内烟草营销的情况。

主要观察指标

校园内的烟草营销、烟草控制政策以及对烟草控制的态度。

结果

研究结果表明,烟草营销在加拿大的高等院校中很普遍。在过去一年中,每所大学以及所有被调查学院中的半数都参与了某种形式的烟草营销活动。在大学中,80%在其校报上刊登过烟草广告,18%举办过由烟草商赞助的夜总会活动。各院校之间的烟草控制政策差异很大。尽管有几个校园已经出台了前沿政策,如全校园户外吸烟限制和烟草销售禁令,但校园决策者对烟草问题普遍缺乏认识,而且在很多情况下,诸如室内无烟政策等基本公共卫生措施尚未出台。

结论

加拿大的高等院校仍然是对烟草友好的环境。如果没有公共卫生界更多的指导和支持,高等院校将继续落后,而无法引领当前的政策标准。

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