Siska M, Jason J, Murdoch P, Yang W S, Donovan R J
NAIEP, CDC, Atlanta, GA 30333.
Am J Public Health. 1992 Jul;82(7):1029-32. doi: 10.2105/ajph.82.7.1029.
The efficacy of two public service announcements from Phase V of the "America Responds to AIDS" (ARTA) campaign was assessed at two sites. Participants were randomly assigned to view a local news program, one with an ARTA public service announcement appearing six times and the other with no AIDS public service announcements. During telephone interviews with 907 participants 1 to 3 nights after viewing, 21% at Site A and 59% at Site B could correctly recall the ARTA public service announcements. Absolute mentions of AIDS as an important national issue increased.
在两个地点对“美国应对艾滋病”（ARTA）运动第五阶段的两则公益广告的效果进行了评估。参与者被随机分配观看一个当地新闻节目，其中一个节目中ARTA公益广告出现了六次，另一个节目中没有艾滋病公益广告。在观看后的1至3个晚上对907名参与者进行电话采访时，A地点21%的参与者和B地点59%的参与者能够正确回忆起ARTA公益广告。将艾滋病视为重要国家问题的绝对提及次数有所增加。
