对艾滋病公益广告的回忆及其对将艾滋病列为国家问题的排名的影响。
Recall of AIDS public service announcements and their impact on the ranking of AIDS as a national problem.
作者信息
Siska M, Jason J, Murdoch P, Yang W S, Donovan R J
机构信息
NAIEP, CDC, Atlanta, GA 30333.
出版信息
Am J Public Health. 1992 Jul;82(7):1029-32. doi: 10.2105/ajph.82.7.1029.
The efficacy of two public service announcements from Phase V of the "America Responds to AIDS" (ARTA) campaign was assessed at two sites. Participants were randomly assigned to view a local news program, one with an ARTA public service announcement appearing six times and the other with no AIDS public service announcements. During telephone interviews with 907 participants 1 to 3 nights after viewing, 21% at Site A and 59% at Site B could correctly recall the ARTA public service announcements. Absolute mentions of AIDS as an important national issue increased.
在两个地点对“美国应对艾滋病”（ARTA）运动第五阶段的两则公益广告的效果进行了评估。参与者被随机分配观看一个当地新闻节目，其中一个节目中ARTA公益广告出现了六次，另一个节目中没有艾滋病公益广告。在观看后的1至3个晚上对907名参与者进行电话采访时，A地点21%的参与者和B地点59%的参与者能够正确回忆起ARTA公益广告。将艾滋病视为重要国家问题的绝对提及次数有所增加。
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