Yanagihara Dolores M, Taira Deborah A, Davis James, Gronley Krista A, Marciel Charlotte, Lee Eugene, Tice Alan
Integrated Healthcare Association in Walnut Creek, California, USA.
Manag Care Interface. 2005 Sep;18(9):25-30.
In 1998, the Hawaii Medical Service Association, headquartered in Honolulu, partnered with a pharmaceutical manufacturer to promote pneumococcal immunization of its 33,017 Medicare cost-contract members. They disseminated newsletter articles, magazine advertisements, letters, posters, and broadcast announcements; held injection clinics; and provided physicians reminder postcards with patient labels. Medicare claims indicated that immunization rose by 13.3% in 1997, 20.7% in 1998, and 42.3% in 2000, exceeding rates in a fee-for-service control group. Moreover, the rate of hospitalization for pneumococcal pneumonia dropped after 1998. The data suggest that multimodal promotion of pneumococcal vaccine will result in more extensive immunization and less frequent hospitalization.
1998年，总部位于檀香山的夏威夷医疗服务协会与一家制药商合作，推动其33017名医疗保险费用合同成员接种肺炎球菌疫苗。他们分发时事通讯文章、杂志广告、信件、海报并发布广播通知；开设注射诊所；并为医生提供带有患者标签的提醒明信片。医疗保险理赔数据显示，1997年疫苗接种率上升了13.3%，1998年上升了20.7%，2000年上升了42.3%，超过了按服务收费对照组的接种率。此外，1998年后肺炎球菌肺炎的住院率有所下降。数据表明，多模式推广肺炎球菌疫苗将带来更广泛的免疫接种和更低的住院频率。
