Attentional capture by an unannounced color singleton depends on expectation discrepancy.

Eight experiments examined the conditions under which a color singleton that is presented for the 1st time without prior announcement captures attention. The main hypothesis is that an unannounced singleton captures attention to the extent that it deviates from expectations. This hypothesis was tested within a visual-search paradigm in which set-size effects were used to infer attentional capture. The results showed that attentional capture by an unannounced color singleton was due to a mismatch with expectations concerning the color of the object and not due to its being a singleton. Thus, the results imply that theories of attention have to consider expectation discrepancy as a determinant of attention shifts.