Antibiotic drug advertising in medical journals.
作者信息
Gilad Jacob, Moran Lia, Schlaeffer Francisc, Borer Abraham
机构信息
The Centre for the Study of European Politics and Society, Ben-Gurion University of the Negev, Beer-Sheva, Israel.
出版信息
Scand J Infect Dis. 2005;37(11-12):910-2. doi: 10.1080/00365540500264878.
PMID:16308229
Abstract
Advertising is a leading strategy for drug promotion. We analysed 779 advertisements in 24 medical journals, 25% of which featured antibiotics. Antibiotic advertisements showed differences compared to those of other drugs. None addressed the issue of antibiotic resistance. Efforts to prevent antibiotic resistance should take antibiotic advertising into consideration.
摘要
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