Gilad Jacob, Moran Lia, Schlaeffer Francisc, Borer Abraham
The Centre for the Study of European Politics and Society, Ben-Gurion University of the Negev, Beer-Sheva, Israel.
Scand J Infect Dis. 2005;37(11-12):910-2. doi: 10.1080/00365540500264878.
Advertising is a leading strategy for drug promotion. We analysed 779 advertisements in 24 medical journals, 25% of which featured antibiotics. Antibiotic advertisements showed differences compared to those of other drugs. None addressed the issue of antibiotic resistance. Efforts to prevent antibiotic resistance should take antibiotic advertising into consideration.
