Young David W
Healthcare Management Program, Boston University School of Management, USA.
Healthc Financ Manage. 2005 Nov;59(11):86-90, 92.
To get serious about its strategic decision making, a healthcare organization needs to know what it does not intent to be. Organizations make trade-offs along three dimensions: service or customer needs, and customer access. Strategic trade-offs also should be assessed in terms of competitive scope and pricing policy.
为了认真对待其战略决策,医疗保健组织需要知道自己不打算成为什么。组织在三个维度上进行权衡:服务或客户需求以及客户获取途径。战略权衡还应从竞争范围和定价政策方面进行评估。