Fetner Tina
McMaster University, Hamilton, Ontario.
J Homosex. 2005;50(1):71-95. doi: 10.1300/J082v50n01_04.
In 1998, a coalition of antigay, pro-family activist organizations published a set of full-page print advertisements in several nationally recognized newspapers. These ads promoted sexual (ex-gay) conversion therapy for homosexuals. I examine these advertisements as a contest over cultural symbols and values, and over the very definition of lesbian and gay identity. This discursive contest had the potential to impact activist politics greatly, but this impact was mitigated significantly by a similar set of ads produced in response by an opposing movement: the lesbian, gay, bisexual and transgender movement. The interactive dynamics between opposing movements impact the political field in which activists on each side pursue their goals.
1998年，一个由反同性恋、支持家庭的激进组织组成的联盟在几家全国知名报纸上刊登了一系列整版平面广告。这些广告宣扬针对同性恋者的性取向（去同性恋化）转换疗法。我将这些广告视为一场关于文化符号与价值观以及女同性恋和男同性恋身份定义的较量。这场话语较量有可能对激进政治产生重大影响，但一场由对立运动——女同性恋、男同性恋、双性恋和跨性别运动——做出回应而产生的类似广告，大大减轻了这种影响。对立运动之间的互动动态影响着双方激进分子追求各自目标的政治领域。
