Bright Mary Anne, Fleisher Linda, Thomsen Chris, Morra Marion E, Marcus Al, Gehring Wendy
Office of Cancer Information Service, National Cancer Institute, National Institutes of Health, Bethesda, Maryland 20892-8322, USA.
J Health Commun. 2005;10 Suppl 1:35-52. doi: 10.1080/10810730500265609.
Since searching for health information is among the most popular uses of the Internet, we analyzed a survey of 6,019 callers to the National Cancer Institute's (NCI's) Cancer Information Service (CIS) to assess Internet usage and interest in technologies to access health and cancer information. Findings suggest that about 40% of CIS callers used the Internet to obtain cancer information and, of these, only about 20% found all the information they sought. Nearly 33% of Internet users called the CIS to discuss information found on the Internet; most (>90%) reported that the CIS was helpful. Those who sought cancer information on the Internet were more likely to call the CIS about this information if they found all or most of the information they were seeking, compared with those who found some or little of the information. New communication services endorsed by most CIS callers included e-mails from an information specialist and telephone support from the CIS while on the Internet. The survey results indicate the importance of multiple access points, both traditional and technology based, and that there is still a need for more traditional, personalized forms of health communication. A crucial question is how best to harness and integrate these new technologies within the current generation of mediated health information systems.
由于搜索健康信息是互联网最普遍的用途之一，我们分析了一项对拨打美国国立癌症研究所（NCI）癌症信息服务（CIS）热线的6019名来电者的调查，以评估互联网使用情况以及对获取健康和癌症信息技术的兴趣。研究结果表明，约40%的CIS来电者使用互联网获取癌症信息，其中只有约20%找到了他们所寻求的所有信息。近33%的互联网用户致电CIS讨论在互联网上找到的信息；大多数人（>90%）表示CIS很有帮助。与那些只找到部分或少量信息的人相比，如果在互联网上搜索癌症信息的人找到了他们所寻求的全部或大部分信息，他们就更有可能就该信息致电CIS。大多数CIS来电者认可的新通信服务包括信息专家发送的电子邮件以及在上网时获得CIS的电话支持。调查结果表明了传统和基于技术的多种接入点的重要性，并且仍然需要更多传统的、个性化的健康通信形式。一个关键问题是如何在当前一代的中介健康信息系统中最好地利用和整合这些新技术。
