Smitasiri Suttilak, Solon Florentino S
Division of Communication and Behavioral Science, Institute of Nutrition, Mahidol University at Salaya, Phuthamonthon 4 Rd., Nakorn Phathom 73170, Thailand.
Nutr Rev. 2005 Dec;63(12 Pt 2):S81-6. doi: 10.1301/nr.2005.dec.s81-s86.
Lack of effective implementation mechanisms is identified as a major obstacle in the prevention and control of iron-deficiency anemia. This paper discusses experiences gained from implementing iron-folic acid supplementation in the Philippines, Vietnam, and Cambodia. The understanding of contextual elements is proposed as a foundation for planning interventions. Moreover, it is suggested that a social marketing framework should provide a way of thinking about how to influence related behaviors. The application of a social marketing framework applied using a "5 P's" approach: public relations and collaboration, product, price, place, and promotion, is described, as well as enabling factors (possibilities) and inhibiting factors (challenges) of this approach. Although a program to improve iron nutrition among women of reproductive age may not be simple to implement, it is essential to enhancing health, human development, and economic advancement in developing countries.
缺乏有效的实施机制被认为是缺铁性贫血防控工作中的一个主要障碍。本文探讨了在菲律宾、越南和柬埔寨实施铁叶酸补充计划所获得的经验。对背景因素的理解被提议作为规划干预措施的基础。此外，有人建议社会营销框架应提供一种思考如何影响相关行为的方式。本文描述了采用“5P”方法应用社会营销框架的情况：公共关系与协作、产品、价格、地点和促销，以及该方法的促成因素（可能性）和抑制因素（挑战）。尽管一项改善育龄妇女铁营养状况的计划实施起来可能并不简单，但对于促进发展中国家的健康、人类发展和经济进步至关重要。
