Longest Beaufort B, Rohrer Wesley M
Health Policy Institute, University of Pittsburgh, Pittsburgh, PA, USA.
J Health Hum Serv Adm. 2005 Fall;28(2):189-217.
Effective communication between public health agencies and their external stakeholders is vital to the agencies, as well as to those they serve. Agency leaders must obtain information from stakeholders and provide information to them. A process is described whereby agencies can systematically obtain necessary information from external stakeholders, and three of the most important forms of communications are described through which an agency provides information to stakeholders: promotion of the agency, advocacy, and social marketing. Barriers to effective communication of the interpersonal, personality, organizational, operational, skill/knowledge, attitude, and nature-of-information types are described, and guidelines are provided for minimizing the impact of these barriers.
公共卫生机构与其外部利益相关者之间的有效沟通对这些机构及其服务对象都至关重要。机构领导者必须从利益相关者那里获取信息并向他们提供信息。本文描述了一种流程，通过该流程机构能够系统地从外部利益相关者那里获取必要信息，还描述了机构向利益相关者提供信息的三种最重要的沟通形式：机构宣传、倡导和社会营销。阐述了人际、个性、组织、运营、技能/知识、态度和信息性质等类型的有效沟通障碍，并提供了将这些障碍的影响降至最低的指导方针。
