Kanda Hideyuki, Okamura Tomonori, Turin Tanvir Chowdhury, Hayakawa Takehito, Kadowaki Takashi, Ueshima Hirotsugu
Fukushima Medical University, 1 Hikarigaoka, Fukushima 960-1295, Japan.
Health Promot Int. 2006 Jun;21(2):98-103. doi: 10.1093/heapro/dal007. Epub 2006 Mar 22.
Japanese serial television dramas are becoming very popular overseas, particularly in other Asian countries. Exposure to smoking scenes in movies and television dramas has been known to trigger initiation of habitual smoking in young people. Smoking scenes in Japanese dramas may affect the smoking behavior of many young Asians. We examined smoking scenes and smoking-related items in serial television dramas targeting young audiences in Japan during the same season in two consecutive years. Fourteen television dramas targeting the young audience broadcast between July and September in 2001 and 2002 were analyzed. A total of 136 h 42 min of television programs were divided into unit scenes of 3 min (a total of 2734 unit scenes). All the unit scenes were reviewed for smoking scenes and smoking-related items. Of the 2734 3-min unit scenes, 205 (7.5%) were actual smoking scenes and 387 (14.2%) depicted smoking environments with the presence of smoking-related items, such as ash trays. In 185 unit scenes (90.2% of total smoking scenes), actors were shown smoking. Actresses were less frequently shown smoking (9.8% of total smoking scenes). Smoking characters in dramas were in the 20-49 age group in 193 unit scenes (94.1% of total smoking scenes). In 96 unit scenes (46.8% of total smoking scenes), at least one non-smoker was present in the smoking scenes. The smoking locations were mainly indoors, including offices, restaurants and homes (122 unit scenes, 59.6%). The most common smoking-related items shown were ash trays (in 45.5% of smoking-item-related scenes) and cigarettes (in 30.2% of smoking-item-related scenes). Only 3 unit scenes (0.1 % of all scenes) promoted smoking prohibition. This was a descriptive study to examine the nature of smoking scenes observed in Japanese television dramas from a public health perspective.
日本连续剧在海外越来越受欢迎，尤其是在其他亚洲国家。众所周知，接触电影和电视剧中的吸烟场景会引发年轻人开始习惯性吸烟。日本电视剧中的吸烟场景可能会影响许多亚洲年轻人的吸烟行为。我们连续两年在同一季节对日本面向年轻观众的连续剧的吸烟场景和与吸烟相关的物品进行了调查。分析了2001年7月至9月和2002年7月至9月期间播出的14部面向年轻观众的电视剧。总共136小时42分钟的电视节目被分成3分钟的单元场景（共2734个单元场景）。对所有单元场景进行了吸烟场景和与吸烟相关物品的审查。在2734个3分钟的单元场景中，205个（7.5%）是实际吸烟场景，387个（14.2%）描绘了有烟灰缸等与吸烟相关物品的吸烟环境。在185个单元场景（占吸烟场景总数的90.2%）中，演员有吸烟画面。女演员吸烟画面较少（占吸烟场景总数的9.8%）。电视剧中吸烟角色年龄在20 - 49岁的有193个单元场景（占吸烟场景总数的94.1%）。在96个单元场景（占吸烟场景总数的46.8%）中，吸烟场景中至少有一名不吸烟者。吸烟地点主要在室内，包括办公室、餐馆和家庭（122个单元场景，59.6%）。最常见的与吸烟相关物品是烟灰缸（在与吸烟物品相关场景中占45.5%）和香烟（在与吸烟物品相关场景中占30.2%）。只有3个单元场景（占所有场景的0.1%）宣传了禁烟。这是一项从公共卫生角度审视日本电视剧中吸烟场景性质的描述性研究。
