Aloise-Young Patricia A, Slater Michael D, Cruickshank Courtney C
Colorado State University, Fort Collins, Colorado 80523-1876, USA.
J Health Commun. 2006 Apr-May;11(3):281-300. doi: 10.1080/10810730600613955.
The purpose of the present study is to examine the relation between magazine advertising for cigarettes and adolescent cigarette smoking. Participants (242 adolescents) reported their frequency of reading 46 magazines and their attention to cigarette ads. Recognition of cigarette ads, passive peer pressure (i.e., normative beliefs), and the smoker image also were assessed. Results indicate that exposure to cigarette advertising and recognition of ads augment the effect of passive peer pressure on smoking. In addition, a positive smoker image was associated with attention to advertising and mediated the relation between attention and smoking. It is suggested that the effect of magazine ads on adolescents should be considered in policymaking on cigarette advertising.
本研究的目的是考察香烟杂志广告与青少年吸烟之间的关系。参与者（242名青少年）报告了他们阅读46种杂志的频率以及对香烟广告的关注程度。同时还评估了对香烟广告的认知、被动同伴压力（即规范性信念）以及吸烟者形象。结果表明，接触香烟广告和对广告的认知会增强被动同伴压力对吸烟的影响。此外，积极的吸烟者形象与对广告的关注相关，并在关注与吸烟之间的关系中起中介作用。建议在制定香烟广告政策时应考虑杂志广告对青少年的影响。
