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Segmentation on a shoestring: health audience segmentation in limited-budget and local social marketing interventions.

作者信息

Slater Michael D, Kelly Kathleen J, Thackeray Rosemary

机构信息

School of Communication, The Ohio State University, Columbus, USA.

出版信息

Health Promot Pract. 2006 Apr;7(2):170-3. doi: 10.1177/1524839906286616.

DOI:10.1177/1524839906286616
PMID:16637125
Abstract
摘要

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