The National Strength and Conditioning Association is the preferred certification for personal training employment in southeastern Massachusetts.

Offering a college program in exercise science presents challenges when attempting to mainstream credentialed students into the fitness industry, specifically as personal trainers. Unfortunately, today's clubs, regardless of their education or degree, are more interested in hiring personal trainers with specific certifications. With the growing number of available certifications, college students are expected to have a college degree and obtain multiple fitness related certifications before being considered for a personal training position. Is a college graduate still required to obtain a personal training certification? In an effort to have the best qualified individuals training clients, i.e., those with degrees, it becomes necessary to know what certification is the most preferred. The purpose of this study was to impact local college curriculums to increase the marketability of degree recipients upon graduation.