Mohsin M
Department of Community Medicine, Nishtar Medical College, Multan, Pakistan.
East Mediterr Health J. 2005 Sep-Nov;11(5-6):1110-4.
Smoking is a serious public health concern, particularly among young people. This communication describes an anti-smoking campaign targeted at the students of Nishtar Medical College and Bahauddin Zakariya University in Multan. The aim was to promote sports and discourage smoking though community participation and mobilization. A mixed media strategy was adopted and information and education materials were developed. A seminar was held giving information on smoking, its hazards, quitting strategies and experiences. This was followed by a cricket match played between the students at which further brochures were distributed and slogans displayed. The activity was very successful and succeeded in mobilizing the community and putting over the anti-smoking message. Such events could be used to promote other issues related to lifestyle.
吸烟是一个严重的公共卫生问题，在年轻人中尤为如此。本交流介绍了一项针对木尔坦尼什塔尔医学院和巴哈乌丁·扎卡里亚大学学生的反吸烟运动。其目的是通过社区参与和动员来推广体育运动并劝阻吸烟。采用了混合媒体策略并制作了信息和教育材料。举办了一场研讨会，提供有关吸烟、其危害、戒烟策略和经验的信息。随后学生们进行了一场板球比赛，期间分发了更多宣传册并展示了标语。该活动非常成功，成功动员了社区并传达了反吸烟信息。此类活动可用于推广与生活方式相关的其他问题。
