Rodgers J, Macpherson L M D
Lanarkshire and Argyll & Clyde NHS Boards.
Br Dent J. 2006 Jun 24;200(12):693-7; discussion 675. doi: 10.1038/sj.bdj.4813735.
The 2003/04 West of Scotland Cancer Awareness Programme (WoSCAP) oral cancer campaign was designed to raise public awareness of the signs and symptoms of oral cancer. The objectives of this study were to explore general dental practitioners' (GDPs) awareness and perceptions of the campaign, and its impact on local dental practices.
A self-completing questionnaire was sent to GDPs in the West of Scotland (N = 983) at the conclusion of the public awareness campaign.
A response rate of 68.6% was achieved. Most dentists (92%) had heard of the campaign and a large percentage had displayed the promotional materials in their practice. The majority of respondents rated the campaign materials, including a television advertisement, in a very positive manner. Over 40% of dentists reported that, during the active phase of the campaign, patients had asked for information concerning the programme, and 66% indicated that registered patients had asked for advice regarding a specific lesion. Additionally, 41% of dentists reported non-registered patients had attended asking for advice regarding a 'worrying' lesion. Over 60% of dentists had referred a patient during the campaign and 40% of these practitioners indicated an increased referral rate during this period.
Most respondents were positive in their assessment of the campaign and reported an increased awareness of oral cancer among patients.
2003/04年苏格兰西部癌症 awareness Programme（WoSCAP）口腔癌宣传活动旨在提高公众对口腔癌体征和症状的认识。本研究的目的是探讨全科牙医（GDPs）对该活动的认识和看法，以及其对当地牙科诊所的影响。
在公众意识宣传活动结束时，向苏格兰西部的全科牙医（N = 983）发送了一份自填式问卷。
回复率达到68.6%。大多数牙医（92%）听说过该活动，很大一部分在其诊所展示了宣传材料。大多数受访者对包括电视广告在内的活动材料给予了非常积极的评价。超过40%的牙医报告说，在活动进行期间，患者询问了有关该计划的信息，66%表示已登记患者就特定病变寻求建议。此外，41%的牙医报告说，未登记患者前来就“令人担忧的”病变寻求建议。超过60%的牙医在活动期间转诊了患者，其中40%的从业者表示在此期间转诊率有所增加。
大多数受访者对该活动评价积极，并报告患者对口腔癌的认识有所提高。
