Fox Michael H, Averett Ellen, Hansen Gail, Neuberger John S
Department of Health Policy and Management, University of Kansas School of Medicine, Kansas City, 66160, USA.
Am J Health Behav. 2006 Sep-Oct;30(5):483-94. doi: 10.5555/ajhb.2006.30.5.483.
To determine knowledge, behavior, and attitude among Kansas residents exposed to a statewide West Nile Virus health education campaign.
Telephone survey employing random selection of urban and rural counties and telephone numbers.
Knowledge was widespread, preventive behaviors less so. TV, newspapers, and word-of-mouth were most frequently cited sources of information. A small percentage of individuals received information from health professionals.
Recommendations are made for designing and implementing future campaigns, including taking into account target population demographics, populations at highest risk, and channels of communication. Greater use of the Internet, word of mouth, and newspapers appear most promising.
确定堪萨斯州居民在全州范围的西尼罗河病毒健康教育活动中的知识、行为和态度。
采用随机选择城乡县和电话号码的电话调查。
知识传播广泛，预防行为则不然。电视、报纸和口碑是最常被提及的信息来源。一小部分人从卫生专业人员那里获得信息。
针对未来活动的设计和实施提出了建议，包括考虑目标人群的人口统计学特征、高危人群和沟通渠道。更多地利用互联网、口碑和报纸似乎最具前景。
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