Moliner Miguel A
Departamento de Administración de Empresas y Marketing, Universitat Jaume I de Castellón, Spain.
Health Care Manage Rev. 2006 Oct-Dec;31(4):328-36. doi: 10.1097/00004010-200610000-00008.
The creation, distribution and communication of value have been considered to be the key element of marketing (American Marketing Association, 2004, www.marketingpower.com). The aim of this article is to identify the indicators of perceived value in a hospital context. The results show that perceived quality and emotions are key dimensions of perceived value.
价值的创造、传播和沟通被视为营销的关键要素（美国市场营销协会，2004年，www.marketingpower.com）。本文旨在确定医院环境中感知价值的指标。结果表明，感知质量和情感是感知价值的关键维度。
