Berkowitz Eric N
Isenberg School of Management, University of Massachusetts, 121 President's Drive, Amherst, MA 01003, USA.
Gastrointest Endosc Clin N Am. 2006 Oct;16(4):657-69. doi: 10.1016/j.giec.2006.08.005.
The health care marketplace is changing rapidly with increasing competition, changing reimbursement, and greater shifting of cost to patients making them more price sensitive. To be financially viable, the successful gastrointestinal practice must be more market responsive in its approach to planning, develop a unique advantage that will be of value to referral sources, and understand how customers evaluate alternative competing practices. This article focuses on these elements of practice success.
随着竞争加剧、报销政策变化以及成本更多地转嫁给患者，使他们对价格更加敏感，医疗保健市场正在迅速变化。为了在财务上保持可行，成功的胃肠病诊疗机构在规划方法上必须更具市场响应能力，形成一种对转诊来源有价值的独特优势，并了解客户如何评估替代的竞争诊疗机构。本文重点关注诊疗成功的这些要素。
