McAlister A L
J Public Health Policy. 1991 Autumn;12(3):345-61.
Behavioral science provides useful ideas about how programs of mass communication and community participation can produce synergistic influences on the lifestyles and policy decisions of populations and their representatives. Media campaigns featuring real-life behavior models and community networks mobilized to promote behavior change provide a theoretically sound paradigm for community-level activities to accelerate the diffusion of innovation in health. Illustrative case studies demonstrate how behavioral science concepts can be applied to preventing HIV infections and to promoting citizen lobbying against selected nuclear weapons systems.
行为科学提供了一些有用的观点，即大众传播和社区参与计划如何能够对民众及其代表的生活方式和政策决策产生协同影响。以现实生活中的行为模式为特色的媒体宣传活动以及为促进行为改变而动员起来的社区网络，为社区层面加速健康创新传播的活动提供了一个理论上合理的范例。一些具有代表性的案例研究表明了行为科学概念如何能够应用于预防艾滋病毒感染以及促进公民游说反对某些核武器系统。
