Craver-Lemley Catherine, Bornstein Robert F
Department of Psychology, Elizabethtown College, One Alpha Drive, Elizabethtown, PA 17022, USA.
Psychon Bull Rev. 2006 Dec;13(6):1056-60. doi: 10.3758/bf03213925.
To determine whether self-generated visual imagery alters liking ratings of merely exposed stimuli, 79 college students were repeatedly exposed to the ambiguous duck-rabbit figure. Half the participants were told to picture the image as a duck and half to picture it as a rabbit. When participants made liking ratings of both disambiguated versions of the figure, they rated the version consistent with earlier encoding more positively than the alternate version. Implications of these findings for theoretical models of the exposure effect are discussed.
为了确定自我生成的视觉意象是否会改变对仅仅曝光过的刺激物的喜爱程度评级，79名大学生被反复展示那个模棱两可的鸭兔图。一半参与者被告知将图像想象成鸭子，另一半被告知将其想象成兔子。当参与者对该图的两个明确版本进行喜爱程度评级时，他们对与早期编码一致的版本的评级比对另一个版本更为积极。本文讨论了这些发现对曝光效应理论模型的启示。
