Lee M A, Sundberg J L, Bernstein I H
Department of Psychology, University of Texas, Arlington 76019-0528.
Percept Psychophys. 1993 Jul;54(1):33-42. doi: 10.3758/bf03206935.
The affect-cognition relationship and Zajonc's (1968) "mere exposure" hypothesis were examined in two studies that involved ratings of: (1) preference and familiarity for geometric forms previously scaled for complexity and (2) preference or height and familiarity for male yearbook pictures previously scaled for attractiveness or height. Two exceptions to his hypothesis were noted: simple geometric forms and unattractive faces showed satiation, and faces seen once before were rated more attractive than both novel faces and faces seen twice before. Moreover, mere exposure effects were noted with a nonaffective dimension (height). The major finding was that presentation frequency generally manifested independent relations to affect and rated familiarity, as well as to height and rated familiarity, therefore evoking a concurrent response process (Eriksen, 1960).
在两项研究中，对情感与认知的关系以及扎荣茨（1968年）的“单纯曝光”假说进行了检验，这两项研究涉及对以下内容的评分：（1）对先前根据复杂度进行缩放的几何图形的偏好和熟悉度，以及（2）对先前根据吸引力或身高进行缩放的男性年鉴照片的偏好、身高和熟悉度。研究发现了该假说的两个例外情况：简单的几何图形和不吸引人的面孔表现出满足感，并且之前见过一次的面孔比新面孔和之前见过两次的面孔被评为更有吸引力。此外，在一个非情感维度（身高）上也发现了单纯曝光效应。主要发现是，呈现频率通常表现出与情感和评分熟悉度、以及身高和评分熟悉度的独立关系，因此引发了一个并行的反应过程（埃里克森，1960年）。
