Buckley Marie, Cowan Cathal, McCarthy Mary
Teagasc, Ashtown Food Research Centre (formerly, The National Food Centre), Ashtown, Dublin 15, Ireland.
Appetite. 2007 Nov;49(3):600-17. doi: 10.1016/j.appet.2007.03.226. Epub 2007 Apr 11.
Convenience foods enable the consumer to save time and effort in food activities, related to shopping, meal preparation and cooking, consumption and post-meal activities. The objective of this paper is to report on the attitudes and reported behaviour of food consumers in Great Britain based on a review of their convenience food lifestyle (CFLs). The paper also reports the development and application of a segmentation technique that can supply information on consumer attitudes towards convenience foods. The convenience food market in Great Britain is examined and the key drivers of growth in this market are highlighted. A survey was applied to a nationally representative sample of 1000 consumers (defined as the persons primarily responsible for food shopping and cooking in the household) in Great Britain in 2002. Segmentation analysis, based on the identification of 20 convenience lifestyle factors, identified four CFL segments of consumers: the 'food connoisseurs' (26%), the 'home meal preparers' (25%), the 'kitchen evaders' (16%) and the 'convenience-seeking grazers' (33%). In particular, the 'kitchen evaders' and the 'convenience-seeking grazers' are identified as convenience-seeking segments. Implications for food producers, in particular, convenience food manufacturers are discussed. The study provides an understanding of the lifestyles of food consumers in Great Britain, and provides food manufacturers with an insight into what motivates individuals to purchase convenience foods.
方便食品使消费者在与购物、 meal preparation and cooking、消费及餐后活动相关的食品活动中节省时间和精力。本文的目的是基于对英国食品消费者方便食品生活方式（CFLs）的回顾，报告他们的态度和报告的行为。本文还报告了一种细分技术的发展和应用，该技术可以提供有关消费者对方便食品态度的信息。对英国的方便食品市场进行了研究，并突出了该市场增长的关键驱动因素。2002年，对英国1000名消费者（定义为家庭中主要负责食品购物和烹饪的人员）的全国代表性样本进行了一项调查。基于对20个方便生活方式因素的识别进行的细分分析，确定了四个消费者CFL细分群体：“美食鉴赏家”（26%）、“家庭烹饪者”（25%）、“逃避厨房者”（16%）和“追求方便的零食者”（33%）。特别是，“逃避厨房者”和“追求方便的零食者”被确定为追求方便的细分群体。讨论了对食品生产商，特别是方便食品制造商的影响。该研究提供了对英国食品消费者生活方式的理解，并为食品制造商提供了对促使个人购买方便食品的动机的洞察。
