Calvo-Porral Cristina, Rivaroli Sergio, Orosa-González Javier
Business Department, Facultad Economía y Empresa, University of A Coruña, Campus Elviña s/n, 15006 A Coruña, Spain.
Dipartimento di Scienze e Tecnologie Agro-Alimentari, Alma Mater Studiorum, Universitá di Bologna, 40127 Bologna, Italy.
Foods. 2024 May 10;13(10):1481. doi: 10.3390/foods13101481.
Today, there is an increasing consumption of ultra-processed food products (UPFs), while more healthy options are available; however, there is no scale available that can adequately measure this phenomenon. In this context, the present study aims to develop and validate a measurement scale of the consumers' acceptance of ultra-processed food products. Research data ( = 478) were analyzed using Exploratory Factor Analysis (EFA), followed by a Confirmatory Factor Analysis (CFA). The results confirm the validity of the proposed measurement scale comprising nine factors: the quality of ultra-processed food products, ability to save time, low affordable price, effortless preparation, convenience, hedonic nature, marketing strategies, satisfaction and purchase intention. The present study makes a noticeable contribution to food marketing, and food companies could consider these factors to design and commercialize ultra-processed foods.
如今，超加工食品（UPF）的消费量在不断增加，与此同时，更多健康的食品选择也已出现；然而，目前还没有一种量表能够充分衡量这一现象。在此背景下，本研究旨在开发并验证一种消费者对超加工食品接受度的测量量表。研究数据（n = 478）采用探索性因素分析（EFA）进行分析，随后进行验证性因素分析（CFA）。结果证实了所提出的包含九个因素的测量量表的有效性：超加工食品的质量、节省时间的能力、价格实惠、易于准备、便利性、享乐性质、营销策略、满意度和购买意愿。本研究对食品营销做出了显著贡献，食品公司在设计和推广超加工食品时可考虑这些因素。
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