Swanson Scott R
Department of Marketing, School of Business and Economics, University of Wisconsin-Whitewater, 800 West Main Street, Whitewater, WI 53190-1790, USA.
Psychol Rep. 2007 Apr;100(2):467-75. doi: 10.2466/pr0.100.2.467-475.
This research is an extension of earlier studies that examined Assertiveness and Aggressiveness as potential moderators of verbal intentions. A sample of 127 women and 137 men participated in the survey which used random residential telephone numbers. Respondents ranged in age from 18 to 71 years (M=33.2, SD= 12.4), with men making up 51.9% of the total sample. Those respondents classified as having an Aggressive interaction style were least likely to have discussed their unsatisfactory service encounters. The nature of the verbal communications was negative for all four interaction styles investigated. Similar to previous findings, men and women were equally Assertive, but men were more likely to be Aggressive when engaging in marketplace interactions.
本研究是早期研究的延伸，早期研究将坚定性和攻击性视为言语意图的潜在调节因素。127名女性和137名男性参与了此次调查，调查采用随机抽取的住宅电话号码。受访者年龄在18岁至71岁之间（M = 33.2，标准差 = 12.4），男性占总样本的51.9%。那些被归类为具有攻击性互动风格的受访者最不可能讨论他们不满意的服务体验。在所调查的四种互动风格中，言语交流的性质都是负面的。与之前的研究结果相似，男性和女性的坚定性相当，但在市场互动中，男性更有可能表现出攻击性。
