Swanson S R, McIntyre R P
Department of Marketing, East Carolina University, Greenville, North Carolina 27858-4353, USA.
Psychol Rep. 1998 Jun;82(3 Pt 2):1239-47. doi: 10.2466/pr0.1998.82.3c.1239.
49 men and 37 women participated in a study of the relationships among assertiveness, aggressiveness, and verbal intentions. Findings suggest that as a person's social network extends out from family to others. Nonassertive and Aggressive persons are less likely to discuss a problem with service and their response. However, more assertive consumers are significantly more likely to discuss these same circumstances with acquaintances and others. The nature of intended verbal communications was positive for Assertive relative to Nonassertive consumers. Sex of the subject did not appear to be of importance.
49名男性和37名女性参与了一项关于自信、攻击性和言语意图之间关系的研究。研究结果表明，随着一个人的社交网络从家庭扩展到其他人，不自信和有攻击性的人不太可能与服务人员讨论问题及其回应。然而，更自信的消费者明显更有可能与熟人及其他人讨论这些相同的情况。相对于不自信的消费者，自信的消费者预期的言语交流性质是积极的。受试者的性别似乎并不重要。
