Lipton-Dibner Wendy
Professional Impact, Inc., USA.
J Med Pract Manage. 2007 Sep-Oct;23(2):125-8.
There is a growing number of practitioners who find that the busier they get, the less successful they are. They report that they are working harder, seeing more patients, and taking home less money. They have minimal connection with their fellow clinicians, staff members, or patients. They are unfulfilled and even disillusioned. Physicians aren't the only ones who are complaining-patient satisfaction and loyalty are decreasing, and staff members are holding negativity sessions in the parking lot. The solution is to exact a culture change by implementing a strategic operational plan in which your large practice is managed as if it were a small one. A Culture of Intimacy streamlines communications so that interactions are cleaner, more effective, and less time consuming. The benefits are measurable and palpable, ranging from enhanced patient, employee, and partner relations to increased referrals and bottom-line profitability.
越来越多的从业者发现，他们越忙碌，就越不成功。他们表示自己工作更努力了，看诊的病人更多了，但带回家的钱却更少了。他们与同行临床医生、工作人员或患者的联系极少。他们没有成就感，甚至感到幻灭。抱怨的不只是医生——患者满意度和忠诚度在下降，工作人员在停车场开负面情绪发泄会。解决办法是通过实施一项战略运营计划来实现文化变革，在该计划中，将大型医疗机构当作小型机构来管理。亲密文化能简化沟通，使互动更清晰、高效且耗时更少。其好处是可衡量且明显的，从改善医患、员工和合作伙伴关系到增加转诊和提高底线盈利能力。
