Taylor Jeffrey G, Lo Ya-Ning, Dobson Roy, Suveges Linda G
College of Pharmacy and Nutrition, University of Saskatchewan, Saskatoon, Saskatchewan, Canada.
J Am Pharm Assoc (2003). 2007 Nov-Dec;47(6):729-36. doi: 10.1331/JAPhA.2007.06140.
To determine whether the public has different expectations of nonprescription medications based on location of sale.
Cross-sectional, descriptive.
Saskatoon, Saskatchewan, Canada, during the summer of 2003.
2,102 randomly selected citizens.
Mail survey.
Differences in expectations for potency, safety, adverse effects, effectiveness, and package information of products sold in pharmacies versus convenience stores.
The response rate was 57.2%. Most participants (81.2%) were aware that nonprescription medications could be purchased in convenience stores, but far fewer (42.3%) had done so. As one potential resource during purchases, pharmacists were held in reasonably high regard. Expectations with the greatest difference were of a merchandising nature. Respondents expected pharmacies to have a better quality and selection of products and lower prices. For drug-related attributes, differences were minimal but statistically significant.
Location of sale does not appear to have any practical influence on consumer expectations of the drug-related attributes of nonprescription medications. Buyers of such products expect similar properties to be present regardless of location.
确定公众基于药品销售地点对非处方药是否有不同期望。
横断面描述性研究。
2003年夏季，加拿大萨斯喀彻温省萨斯卡通市。
2102名随机抽取的市民。
邮寄调查。
药房与便利店所售产品在效力、安全性、不良反应、有效性及包装信息方面期望的差异。
回复率为57.2%。大多数参与者（81.2%）知晓非处方药可在便利店购买，但实际在此购买过的人要少得多（42.3%）。作为购买时的一种潜在资源，药剂师受到较高程度的尊重。差异最大的期望体现在销售方面。受访者期望药房产品质量更好、种类更多且价格更低。对于与药品相关的属性，差异虽小但具有统计学意义。
销售地点似乎对消费者对非处方药相关属性的期望没有实际影响。此类产品的购买者无论在何处购买，都期望产品具有相似特性。
