Bonds-Raacke Jennifer M, Cady Elizabeth T, Schlegel Rebecca, Harris Richard J, Firebaugh Lindsey
University of North Carolina at Pembroke, Pembroke, NC 28372, USA.
J Homosex. 2007;53(3):19-34. doi: 10.1300/J082v53n03_03.
The purpose of the current research was twofold. First, a pilot study was conducted in which participants were asked to recall any memorable gay or lesbian television or film character and complete a survey about their perceptions of the character. Results indicated that over two-thirds of heterosexual participants recalled either Ellen or Will, and evaluative ratings for these characters were generally positive. The second purpose of this research was to examine the priming effects of remembering portrayals of homosexual characters in the media. Therefore, an experiment was conducted to directly assess the effects of thinking about either a positive or negative homosexual character on general heterosexuals' attitudes toward gay men and lesbians. Results indicated that those recalling a positive portrayal later showed a more positive attitude toward gay men than those recalling a negative portrayal, and women had a more positive attitude overall than men toward gay men and lesbians. Such findings illustrate the importance of positive role models in entertainment media as potential primes of social attitudes.
当前研究有两个目的。首先，进行了一项试点研究，要求参与者回忆任何令人难忘的同性恋电视或电影角色，并完成一项关于他们对该角色看法的调查。结果表明，超过三分之二的异性恋参与者回忆起了艾伦或威尔，对这些角色的评价普遍为正面。本研究的第二个目的是检验媒体中对同性恋角色刻画的记忆引发效应。因此，进行了一项实验，直接评估思考正面或负面同性恋角色对普通异性恋者对男同性恋者和女同性恋者态度的影响。结果表明，回忆起正面刻画的人后来对男同性恋者的态度比回忆起负面刻画的人更积极，而且总体而言，女性对男同性恋者和女同性恋者的态度比男性更积极。这些发现说明了娱乐媒体中正面榜样作为社会态度潜在引发因素的重要性。
