Lipton-Dibner Wendy
Professional Impact, Inc., USA.
J Med Pract Manage. 2008 Jan-Feb;23(4):218-21.
Marketing your practice through free public seminars is an excellent way to build your practice and your reputation in the community. But how do you do this without throwing away your time and money or, worse, making a total fool of yourself? It's all a simple matter of knowing: (1) how to get people to come; (2) where to hold your seminar; (3) what to present; (4) how to present; and (5) how to convert attendees to loyal patients.
通过免费公开研讨会来推广你的业务是在社区中建立业务和声誉的绝佳方式。但你如何做到这一点，而不浪费你的时间和金钱，或者更糟的是，不把自己弄得像个十足的傻瓜呢？这一切都只是一个简单的了解问题：（1）如何让人们前来；（2）在哪里举办研讨会；（3）展示什么内容；（4）如何展示；以及（5）如何将与会者转化为忠实患者。
