Donnelly John, Kaaihue Maarit
Page 1 Solutions, LLC, 17301 W. Colfax Avenue, Suite 275, Golden, CO 80401, USA.
J Med Pract Manage. 2011 Jul-Aug;27(1):57-9.
Medical practices that take full advantage of today's online consumer-driven culture will leave other practices in their wake. With today's modern consumers looking to the Internet more and more for finding medical solutions for their family, it is imperative that your practice uses all of the tools available for creating and maintaining its online presence. We all know that having a functional Web site these days is a necessity for practically any business in any industry; however, taking your online presence further by using a few techniques can set up your practice for great success. Your online marketing should help your practice with managing patient relationships at all levels. To best reach this goal, continually analyzing data and updating your online marketing approach will help further drive leads and conversions. Using a few search engine optimization techniques as well as optimal design and marketing methods will allow you to more easily find prospective patients, build trust and credibility with your current patients, and manage your reputation.
充分利用当今以消费者为导向的网络文化的医疗业务将把其他业务甩在身后。如今的现代消费者越来越多地通过互联网为家人寻找医疗解决方案，因此，你的业务必须利用所有可用工具来创建和维护其在线形象。我们都知道，如今拥有一个功能正常的网站对于任何行业的任何企业来说都是必要的；然而，通过运用一些技巧进一步提升你的在线形象，可以为你的业务带来巨大成功。你的在线营销应该有助于你的业务在各个层面管理患者关系。为了最好地实现这一目标，持续分析数据并更新你的在线营销方法将有助于进一步推动潜在客户的获取和转化。运用一些搜索引擎优化技巧以及优化的设计和营销方法将使你能够更轻松地找到潜在患者，与现有患者建立信任和信誉，并管理你的声誉。
