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提问会改变行为:仅仅是测量就会对献血频率产生影响。

Asking questions changes behavior: mere measurement effects on frequency of blood donation.

作者信息

Godin Gaston, Sheeran Paschal, Conner Mark, Germain Marc

机构信息

Faculty of Nursing, Laval University, Quebec, Canada.

出版信息

Health Psychol. 2008 Mar;27(2):179-84. doi: 10.1037/0278-6133.27.2.179.

DOI:10.1037/0278-6133.27.2.179
PMID:18377136
Abstract

OBJECTIVE

This research examined the impact of completing a questionnaire about blood donation on subsequent donation behavior among a large sample of experienced blood donors.

DESIGN

Participants (N=4672) were randomly assigned to an experimental condition that received a postal questionnaire measuring cognitions about donation or a control condition that did not receive a questionnaire.

MAIN OUTCOME MEASURES

Number of registrations at blood drives and number of successful blood donations were assessed using objective records both 6 months and 12 months later.

RESULTS

Findings indicated that, compared to control participants, the mean frequency of number of registrations at blood drives among participants in the experimental group was 8.6% greater at 6 months (p<.0.007), and was 6.4% greater at 12 months (p<.035). Significant effects were also observed for successful blood donations at 6 months (p<.001) and 12 months (p<.004).

CONCLUSION

These findings provide the first evidence that the mere measurement is relevant to promoting consequential health behaviors. Implications of the research for intervention evaluation are discussed.

摘要

目的

本研究考察了在大量有献血经验的献血者样本中,填写一份关于献血的问卷对后续献血行为的影响。

设计

参与者(N = 4672)被随机分配到一个实验条件组,该组收到一份测量对献血认知的邮政问卷,或一个未收到问卷的对照组。

主要观察指标

在6个月和12个月后,使用客观记录评估献血活动的登记人数和成功献血次数。

结果

研究结果表明,与对照组参与者相比,实验组参与者在献血活动中的登记次数平均频率在6个月时高出8.6%(p <.007),在12个月时高出6.4%(p <.035)。在6个月(p <.001)和12个月(p <.004)时,成功献血次数也观察到显著影响。

结论

这些发现首次证明仅仅进行测量就与促进相应的健康行为相关。讨论了该研究对干预评估的意义。

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