McDonnell Diana D, Lee Hyun-Ju, Kim Young-Bok, Kazinets Gene, Moskowitz Joel M
Center for Family and Community Health, School of Public Health, University of California, Berkeley, CA 94704-7370United States.
Patient Educ Couns. 2008 Jun;71(3):388-95. doi: 10.1016/j.pec.2008.03.004. Epub 2008 Apr 10.
Korean Americans have higher incidence of stomach, liver, and cervical cancer than most groups in CA, USA, and generally lower rates of cancer screening. To better target community interventions, we evaluated the cancer content in a leading Korean American newspaper, the Korea Daily, compared to a mainstream newspaper from the same metropolitan area, the Los Angeles (LA) Times.
Using the online versions of each newspaper for the year 2006, we counted articles mentioning cancer and evaluated the content in a random sample of 300 articles from each newspaper. Articles were categorized by relevance of cancer content and topic(s) covered.
Although the LA Times had a higher proportion of articles mentioning cancer, the Korea Daily had more articles that primarily focused on cancer and addressed specific types of cancer. Articles in the Korea Daily were more likely to discuss prevention, while those in the LA Times more often focused on people, politics, or research.
Smaller, ethnic newspapers may be more amenable to messages about prevention and appropriate places to target community-focused interventions.
Health practitioners should consider submitting articles to ethnic newspapers and forming partnerships with journalists to cultivate this potential.
韩裔美国人患胃癌、肝癌和宫颈癌的发病率高于美国加利福尼亚州的大多数群体，且癌症筛查率普遍较低。为了更好地开展有针对性的社区干预措施，我们评估了一份主要的韩裔美国人报纸《韩国日报》中的癌症相关内容，并与同一大都市地区的主流报纸《洛杉矶时报》进行了比较。
我们使用了两份报纸2006年的网络版，统计提及癌症的文章数量，并对每份报纸随机抽取的300篇文章的内容进行评估。文章根据癌症内容的相关性和所涵盖的主题进行分类。
虽然《洛杉矶时报》提及癌症的文章比例更高，但《韩国日报》中有更多文章主要聚焦于癌症并涉及特定癌症类型。《韩国日报》的文章更有可能讨论预防问题，而《洛杉矶时报》的文章则更多关注人物、政治或研究。
规模较小的民族报纸可能更适合传播预防信息，是开展以社区为重点的干预措施的合适目标。
卫生从业人员应考虑向民族报纸投稿，并与记者建立合作关系，以挖掘这一潜力。
