Hong Moonki, McClung Steven, Park Youngrak
Department of Communication, Florida State University, Tallahassee, Florida 32308, USA.
Cyberpsychol Behav. 2008 Aug;11(4):505-9. doi: 10.1089/cpb.2007.0108.
This research studied the interactivity and cultural differences provided by online versions of daily newspapers. It examined interactivity features on the 116 online versions of South Korean and U.S. newspapers on the basis of users' activities when they read the online newspaper. Within intercultural context, this study found that online versions of Korean newspapers use more "active" interactivity features than do U.S. online versions. However, online versions of U.S. newspapers demonstrated more "inactive" interactivity features than Korean online newspapers. New findings about interactivity and culture in online newspapers are discussed.
本研究探讨了日报网络版所呈现的交互性及文化差异。研究基于用户阅读网络报纸时的活动，考察了116份韩国和美国报纸网络版的交互性功能。在跨文化背景下，本研究发现韩国报纸网络版比美国报纸网络版更多地使用“主动”交互性功能。然而，美国报纸网络版所展示的“被动”交互性功能比韩国报纸网络版更多。文中还讨论了关于网络报纸交互性与文化的新发现。
