Clarkson Earl, Bhatia Sanjeev
Department of Oral and Maxillofacial Surgery, The Brooklyn Hospital Center, 121 Dekalb Avenue, Brooklyn, NY 11201, USA.
Dent Clin North Am. 2008 Jul;52(3):495-505, viii. doi: 10.1016/j.cden.2008.03.003.
This article reviews trends in the dental marketplace. Marketing is an essential element of dentistry. Communicating treatment options with patients is one aspect of marketing. Treatment planning helps patients understand the relationships between oral health, occlusion, temporomandibular joint function, and systemic health. Through marketing, dental practice owners inform patients of ever-changing treatment modalities. Understanding treatment options allows patients to make better, informed choices. More options leads to a higher level of care and more comprehensive dental treatment. Managing a practice requires tracking its financial health. Economic statistics measure the effect of management decisions that mark the direction of a dental practice.
本文回顾了牙科市场的发展趋势。营销是牙科的一个重要组成部分。与患者沟通治疗方案是营销的一个方面。治疗计划有助于患者了解口腔健康、咬合、颞下颌关节功能和全身健康之间的关系。通过营销，牙科诊所所有者将不断变化的治疗方式告知患者。了解治疗方案能让患者做出更好、更明智的选择。更多的选择会带来更高水平的护理和更全面的牙科治疗。管理一家诊所需要跟踪其财务状况。经济统计数据衡量管理决策的效果，这些决策标志着牙科诊所的发展方向。
