Bonner P
Bonner Communications, Inc., Atlanta, Georgia.
Dent Clin North Am. 1988 Jan;32(1):47-58.
A sound internal marketing or patient relations program is the foundation for a successful dental practice. In this article the author defines internal marketing as it applies to today's society and gives guidelines for establishing a program in the dental office that will relate to patients and meet their individual needs.
一个完善的内部营销或患者关系项目是成功牙科诊所的基础。在本文中，作者对适用于当今社会的内部营销进行了定义，并给出了在牙科诊所建立一个能与患者建立联系并满足其个性化需求的项目的指导方针。
