Smokers respond to anti-tobacco mass media campaigns in NSW by calling the Quitline.

OBJECTIVE

One aim of the anti-tobacco mass media campaigns in NSW is to increase the numbers of smokers calling the Quitline to seek assistance to quit.

METHODS

Investigation of the relationship between the weight of television advertising (Target Audience Rating Points: TARPs) and number of calls to the Quitline.

RESULTS

There is a high correlation between weekly Quitline calls and TARPs.

CONCLUSIONS

Anti-tobacco mass media campaign advertising that promotes the Quitline number encourages smokers to seek assistance to quit.