Thomas Emma F, McGarty Craig A
School of Psychology, The Australian National University, Canberra, Australia.
Br J Soc Psychol. 2009 Mar;48(Pt 1):115-34. doi: 10.1348/014466608X313774. Epub 2008 Jun 3.
This paper adopts an intergroup perspective on helping as collective action to explore the ways to boost motivation amongst people in developed countries to join the effort to combat poverty and preventable disease in developing countries. Following van Zomeren, Spears, Leach, and Fischer's (2004) model of collective action, we investigated the role of norms about an emotional response (moral outrage) and beliefs about efficacy in motivating commitment to take action amongst members of advantaged groups. Norms about outrage and efficacy were harnessed to an opinion-based group identity (Bliuc, McGarty, Reynolds, & Muntele, 2007) and explored in the context of a novel group-based interaction method. Results showed that the group-based interaction boosted commitment to action especially when primed with an (injunctive) outrage norm. This norm stimulated a range of related effects including increased identification with the pro-international development opinion-based group, and higher efficacy beliefs. Results provide an intriguing instance of the power of group interaction (particularly where strengthened with emotion norms) to bolster commitment to positive social change.
本文采用群体间视角看待帮助行为，将其视为集体行动，以探索激发发达国家民众动力的方法，促使他们参与到抗击发展中国家贫困和可预防疾病的行动中来。依据范佐梅伦、斯皮尔斯、利奇和费舍尔（2004年）的集体行动模型，我们研究了关于情绪反应（道德义愤）的规范以及效能信念在激励优势群体成员采取行动承诺方面所起的作用。将关于义愤和效能的规范与基于观点的群体认同（布柳克、麦加蒂、雷诺兹和蒙特莱，2007年）相结合，并在一种新型的基于群体的互动方法背景下进行探索。结果表明，基于群体的互动增强了行动承诺，尤其是在受到（指令性的）义愤规范激发时。这种规范引发了一系列相关效应，包括对支持国际发展的基于观点的群体认同感增强，以及效能信念更高。研究结果提供了一个有趣的实例，展示了群体互动（特别是在通过情感规范强化时）推动积极社会变革承诺的力量。
