Reardon K K, Richardson J L
University of Southern California, Los Angeles 90089-1421.
J Homosex. 1991;21(1-2):63-75. doi: 10.1300/J082v21n01_06.
This paper explores the vital role of mass media in diminishing the lack of consensus among those at risk for AIDS and those who treat them. It examines the perceptions of these groups with regard to the seriousness of the AIDS threat, what people at risk are really doing to protect themselves and others, and the accuracy and objectivity of media reports about AIDS. Results indicate that there is a disarming lack of consensus among those people who can do the most to influence the spread of AIDS. Results also indicate that those people at greatest risk for AIDS and for spreading the disease distrust the accuracy and objectivity of the media. The authors argue that consensus is required for a concerted fight on AIDS and that the mass media offer an effective avenue for encouraging it. They also explore methods for regaining media respect among high risk groups with regard to AIDS reporting.
本文探讨了大众媒体在减少艾滋病高危人群及其治疗者之间缺乏共识方面所起的重要作用。它研究了这些群体对艾滋病威胁严重性的看法、高危人群实际为保护自己和他人所采取的措施，以及媒体关于艾滋病报道的准确性和客观性。结果表明，在那些最能影响艾滋病传播的人群中，存在令人担忧的缺乏共识的情况。结果还表明，那些感染艾滋病风险最高以及传播该疾病风险最高的人群不信任媒体报道的准确性和客观性。作者认为，在抗击艾滋病的协同努力中需要达成共识，而大众媒体提供了一个鼓励达成共识的有效途径。他们还探讨了在艾滋病报道方面重新赢得高危人群对媒体尊重的方法。
