Llaguno-Aguilar Silvia Elena, Dorantes-Alonso Ana Del Carmen, Thrasher James F, Villalobos Victor, Besley John C
Departamento de Investigación sobre Tabaco, Instituto Nacional de Salud Pública, México.
Salud Publica Mex. 2008;50 Suppl 3:S348-54. doi: 10.1590/s0036-36342008000900012.
Estimate the frequency and manner in which mass media represent tobacco and tobacco control policies. 660 stories published in six Mexican newspapers during 2007 were content analyzed. The majority of the news stories were published in the last quarter of the year, due to discussion of pending local and federal legislation. The vast majority of the stories were in favor of tobacco control policies (49%) or neutral (41%). The most frequently occurring themes in the stories were: legislation (36%), tobacco smoke (28%), economy (24%), and packaging (17%). Actors mentioned were: governmental institutions (24%), legislators (21%), tobacco industry (18%), and national and international non-governmental organizations (7 and 8%, respectively). Advocacy efforts should take advantage of mass media, which appears generally neutral or in favor of tobacco control policies in Mexico.
评估大众媒体呈现烟草及烟草控制政策的频率和方式。对2007年墨西哥六家报纸上发表的660篇报道进行了内容分析。由于对地方和联邦待决立法的讨论，大多数新闻报道发表在当年最后一个季度。绝大多数报道支持烟草控制政策（49%）或持中立态度（41%）。报道中最常出现的主题是：立法（36%）、烟草烟雾（28%）、经济（24%）和包装（17%）。提及的行为主体有：政府机构（24%）、立法者（21%）、烟草行业（18%）以及国家和国际非政府组织（分别为7%和8%）。宣传工作应利用大众媒体，在墨西哥，大众媒体总体上似乎持中立态度或支持烟草控制政策。
