a Department of Social and Behavioral Sciences, School of Nursing , University of California , San Francisco , CA , USA.
Glob Public Health. 2018 Feb;13(2):129-143. doi: 10.1080/17441692.2016.1149203. Epub 2016 Mar 7.
Guidelines for implementing the World Health Organization's Framework Convention on Tobacco Control (FCTC) recommend prohibiting tobacco industry corporate social responsibility (CSR) initiatives, but few African countries have done so. We examined African media coverage of tobacco industry CSR initiatives to understand whether and how such initiatives were presented to the public and policymakers. We searched two online media databases (Lexis Nexis and Access World News) for all news items published from 1998 to 2013, coding retrieved items through a collaborative, iterative process. We analysed the volume, type, provenance, slant and content of coverage, including the presence of tobacco control or tobacco interest themes. We found 288 news items; most were news stories published in print newspapers. The majority of news stories relied solely on tobacco industry representatives as news sources, and portrayed tobacco industry CSR positively. When public health voices and tobacco control themes were included, news items were less likely to have a positive slant. This suggests that there is a foundation on which to build media advocacy efforts. Drawing links between implementing the FCTC and prohibiting or curtailing tobacco industry CSR programmes may result in more public dialogue in the media about the negative impacts of tobacco company CSR initiatives.
《世界卫生组织烟草控制框架公约（FCTC）实施准则》建议禁止烟草业企业社会责任（CSR）举措，但很少有非洲国家这样做。我们研究了非洲媒体对烟草业 CSR 举措的报道，以了解这些举措是如何向公众和政策制定者介绍的。我们通过协作、迭代的过程，在两个在线媒体数据库（Lexis Nexis 和 Access World News）中搜索了 1998 年至 2013 年期间发布的所有新闻报道，对检索到的报道进行了编码。我们分析了报道的数量、类型、来源、倾向和内容，包括烟草控制或烟草利益主题的存在。我们发现了 288 条新闻报道；其中大部分是印刷报纸上发表的新闻报道。大多数新闻报道仅依靠烟草业代表作为新闻来源，并且对烟草业 CSR 给予了积极的评价。当纳入公共卫生声音和烟草控制主题时，新闻报道的倾向就不太可能是积极的。这表明有一个基础可以在此基础上开展媒体宣传工作。在实施《FCTC》和禁止或限制烟草业 CSR 项目之间建立联系，可能会导致媒体上更多地讨论烟草公司 CSR 举措的负面影响的公众对话。
