[The sociological study of the nonresident patients].

The study of opinions of the patients dwelling in the various regions of the Russian Federation concerning their treatment in the curative preventive institutions of Samarskaya Oblast. Among nonresident patients 52% had an opportunity to pay for additional medical services in the medical institutions of Samarskaya Oblast. This fact testify that among population of neighboring regions the solvent demand of certain kinds of medical care is formed. The patients from neighboring and distant regions much more actively use the free market niches of medical and hospital services. The role of planning in the accessible specialized medical care (oncopathology, nervous and cardiovascular diseases, respiratory diseases, digestive system diseases, etc.) on the interregional level. This approach is to take into account the procedure of medical caring, its tariffs and the conditions of its provision in the concrete region for the nonresident patients. The higher satisfaction of the medical care quality testifies the proper level of provided medical care in the Samarskaya Oblast. At the same time, the lower informative level of materials from advertising sources and medical insurance companies targeted at the nonresident patients consists a poor effort in promoting the Samarskaya Oblast in the medical services market.