Kahn Ellen, Sullivan Tom
Human Rights Campaign Foundation Family Project, USA.
J Med Pract Manage. 2008 Jul-Aug;24(1):36-8.
Many medical practices are looking at options to reach out to the gay, lesbian, bisexual, and transgender community as a means of expanding business and improving quality of care. This article sets out steps that any practice can take to market to this community and improve its cultural competence.
许多医疗业务机构都在寻求各种途径，以接触男同性恋、女同性恋、双性恋和跨性别群体，以此作为拓展业务和提高医疗服务质量的一种方式。本文阐述了任何医疗业务机构都可以采取的向该群体进行营销并提高其文化能力的步骤。
