Jones Sandra C, Iverson Don
Faculty Health and Behavioural Sciences, the Centre for Health Initiatives, University of Wollongong, New South Wales.
Health Promot Pract. 2008 Oct;9(4 Suppl):73S-82S. doi: 10.1177/1524839908322112.
The avian influenza A (A/H5N1) virus has attracted the attention of governments and health organizations throughout the world because of its pandemic potential. Despite the emerging nature of A/H5N1, there is limited research on public knowledge and perceptions of this disease. This study is based on a computer-assisted telephone interviewing survey conducted in May 2006 to determine the Australian public's knowledge of A/H5N1, their willingness to engage in preventive behaviors, and their acceptance of potential messages for communication campaigns. Awareness and concern about bird flu is low (lower than a recent survey of U.S. residents). There appears to be widespread support for bird flu control measures initiated by the federal government, although less agreement regarding personal protective behaviors. Our study and those examining the severe acute respiratory syndrome epidemic suggest that governments, including the Australian government, will encounter a number of significant communication challenges in the event of a bird flu outbreak.
甲型禽流感（A/H5N1）病毒因其大流行潜力而引起了世界各国政府和卫生组织的关注。尽管A/H5N1病毒具有新出现的特性，但关于公众对该疾病的了解和认知的研究却很有限。本研究基于2006年5月进行的一项计算机辅助电话访谈调查，旨在确定澳大利亚公众对A/H5N1的了解、他们采取预防行为的意愿以及他们对宣传活动潜在信息的接受程度。对禽流感的知晓度和关注度较低（低于最近对美国居民的一项调查）。尽管对于个人防护行为的共识较少，但联邦政府发起的禽流感防控措施似乎得到了广泛支持。我们的研究以及那些对严重急性呼吸综合征疫情进行调查的研究表明，包括澳大利亚政府在内的各国政府在禽流感爆发时将面临一系列重大的沟通挑战。
