Martin William Marty, Long Hugh W
DePaul University, Department of Management, College of Commerce, Chicago, IL, USA.
J Health Care Finance. 2007 Winter;34(2):89-104.
Complementary and alternative medicine (CAM) has emerged as a significant sector within the health care industry as patient demand has increased, as the number and diversity of providers has grown, and as more providers deliver evidence-based CAM modalities to patients. The challenges confronting health care organizations that offer CAM are both similar and dissimilar to organizations that do not offer CAM. The unique challenges will be described in a way to provide academics and health care finance practitioners with a plan to address these challenges which range from lack of third-party coverage to lack of knowledge about financing CAM among patients and providers. Not only will the unique challenges be described but the distinctive opportunities to finance CAM will be highlighted. These opportunities will be discussed from both a financial perspective and innovation perspective with the aim of providing academics and health care financial practitioners with a rationale to offer CAM to patients and get compensated for providing these services.
随着患者需求增加、提供者数量及种类增多，且越来越多的提供者向患者提供循证补充与替代医学（CAM）模式，补充与替代医学已成为医疗保健行业的一个重要领域。提供CAM的医疗保健组织面临的挑战，与不提供CAM的组织既有相似之处，也有不同之处。将以一种方式描述这些独特的挑战，为学者和医疗保健财务从业者提供应对这些挑战的计划，这些挑战包括缺乏第三方保险，以及患者和提供者对CAM融资缺乏了解。不仅将描述这些独特的挑战，还将突出CAM融资的独特机会。将从财务和创新两个角度讨论这些机会，目的是为学者和医疗保健财务从业者提供一个理由，向患者提供CAM并因提供这些服务而获得补偿。
