Bosnar-Valković Brigita, Blazević Nevenka, Gjuran-Coha Anamarija
Faculty of Tourism and Hospitality Management, University of Rijeka, Opatija, Croatia.
Coll Antropol. 2008 Dec;32(4):1035-42.
The USA is spreading their political, military, economic, scientific, artistic and cultural mission throughout the world. The aim of this paper is to bring to the attention the Americanization of the Croatian language particularly evident in the newly adopted language manners, in teenage language, in specialist languages, in the field of advertising and in political correctness. The spread of Americanization of the Croatian language has both negative and positive effects. Positive effects can be regarded as enrichment of the Croatian language, whereas the negative ones endanger its deep structure. Positive effects should be supported and negative minimized through the cooperation between experts in linguistics and politics.
美国正在将其政治、军事、经济、科学、艺术和文化使命传播到世界各地。本文旨在提请人们注意克罗地亚语的美国化现象，这在新采用的语言习惯、青少年语言、专业语言、广告领域以及政治正确性方面尤为明显。克罗地亚语美国化的传播既有积极影响，也有消极影响。积极影响可被视为克罗地亚语的丰富，而消极影响则危及它的深层结构。应通过语言学专家和政治专家之间的合作来支持积极影响并尽量减少消极影响。
