LeBoeuf Robyn A, Shafir Eldar
Marketing Department, University of Florida, Gainesville, FL 32611-7155, USA.
J Exp Psychol Learn Mem Cogn. 2009 Jan;35(1):81-93. doi: 10.1037/a0013665.
Time and distance estimates were elicited with either unit-based (e.g., "How many days until...") or end-based (e.g., "On what date...") questions. For intervals of uncertain extent, unit-based estimates were consistently lower than were the corresponding end-based estimates. The observed patterns are consistent with an anchoring and adjustment process: When people generate unit-based estimates of uncertain dates or distances, they may anchor on the "here" or "now" and adjust incrementally by the unit; such adjustment, however, is often insufficient and yields systematic underestimation. Although this anchoring and adjustment cannot be directly observed, consistent with the hypothesized process, reliance on larger units yielded higher estimates and warning about insufficient adjustment reduced the effect. Implications for research on anchoring, the planning fallacy, and everyday judgment are discussed.
时间和距离估计是通过基于单位的问题(例如,“距离……还有多少天?”)或基于终点的问题(例如,“在什么日期……?”)来引出的。对于范围不确定的时间段,基于单位的估计始终低于相应的基于终点的估计。观察到的模式与锚定和调整过程一致:当人们对不确定的日期或距离进行基于单位的估计时,他们可能会以“这里”或“现在”为锚点,并按单位逐步调整;然而,这种调整往往是不够的,会导致系统性低估。尽管这种锚定和调整无法直接观察到,但与假设的过程一致,依赖更大的单位会产生更高的估计,并且关于调整不足的警告会减少这种影响。文中还讨论了对锚定、规划谬误和日常判断研究的启示。